2. Don't focus so much on just sending out huge chunks of information about your business. Focus more on how you can be helpful to potential customers. If you provide valuable information and content then you can establish an online presence that means followers will eventually know your business better than you know it yourself. They call this anything from becoming a "thought leader" to an "industry expert". I would prefer to call it , someone who is patient and knowledgeable and won't try and convince you to try something they haven't already worked with themselves.
So a really hugesly valuabe tool for this is Slideshare
. Trust me you will learn so much from this site and you can really gain valuable followers from sharing your knowledge. It's also content that you can reuse again and again.