It can be difficult to work out which marketing tools to invest in. I know, I've been there done that and tried to get the T-shirt for free. I once atten
ded a marketing mentoring session and the person mentoring me , started to talk about my "marketing budget". This was when I wondered whether to run at high speed at that point as we clearly weren't speaking the same language. My budget has always been about the same size as my eating out at the weekend budget.(That leaves one quite restricted doesn't it.). So I had no alternative but to track down tools that work and deliver results for absolutely no money.